What Chatbot Marketing Is and How to Use It In Digital Marketing

Buyers simply aren’t willing to wait that long to get in touch with you. Having visitors self-select their experience is one of the easiest ways to deliver personalization at scale. You can send proactive (notification) or reactive (on request) messages regardless of whether you are working B2C or B2B. Sharing relevant content via WhatsApp, Facebook Messenger, or on the web saves users precious time. They have the potential to make digital marketing truly practical as well as translate its effects and benefits into tangible reality. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot.

Make sure that you give your website visitors the option to speak to a human agent in case that’s their preference. Let’s be clear here—using a chatbot marketing company is not the same as using a marketing agency. They provide you with the software, but you’re the one creating your own chatbot. This marketing chatbot helps the business with upselling their wine bottles and assists the customer in making an informed decision. It’s a win-win situation where clients come back to the store when they’re happy with the purchase after the recommendation.

You’re all set!

A good chatbot acts as a round-the-clock marketing assistant that distributes your best content, personalizes your buying experience, and makes customers fall deeper in love with your brand. Regardless of the level of personalization you want in your chatbot experience, you’ll want to start by assessing your current personalization strategy. That way, you can focus on how you can use your chatbot to scale the offers and experiences that are already working. With chatbots, you can cut your response times from days to seconds without having to boost your headcount.

Continuously improve the chatbot’s performance by analysing user interactions and making adjustments. It helps customers with standard topics like order statuses, returns, and complaints. Additionally, chatbot in marketing it can help with passive sales by listing ongoing promotions and helping you with gift cards. In the event of trouble, the bot will offer you a transfer to a live agent in your local store.

Everything You Need to Know About Chatbots for Business

They can guide folks down the sales funnel with product suggestions or service recommendations. Then, sales teams can come in with a personal, human touch to seal the deal. HLC had 1,000 customers logging in daily, and their entire catalog was available online. This had the added benefit of giving their internal team some much-needed relief. They chose Acquire Live Chat to act as an FAQ chatbot on their site.